Healthcare Consumers and the Employer’s Changing Role
Presented by Jan Oldenburg, Principal, Participatory Health Consulting
Over the last decade, the share of the cost of healthcare born by consumers and families has risen steadily. As a result, individuals behave like traditional consumers in relation to healthcare choices, goals, and expectations. The increased availability of digital tools in every dimension of their lives have raised consumer expectations about convenience, choice, and transparency in healthcare.
These shifts in consumer expectations and behaviors mean that employers need to make changes as well. No longer are consumers content to simply follow their employers’ lead regarding their health benefits. And yet, they are looking for advice and support in obtaining medically sound, cost effective, and high-quality healthcare.
In this session, we’ll look at appropriate ways for employers to address these societal changes and the challenges they bring. Attendees will:
- Understand the nature of the changes driving consumerization in healthcare
- Recognize emerging employee expectations and needs
- Identify the regulatory changes that are contributing to the changing marketplace
- Assess health benefits approaches that better are more and less likely to work moving forward
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