It’s clear that most working adults are frequently using technology to manage and support everyday life. In fact, Americans spend almost 5 1/2 hours each day on their phones. Additionally, people check their phones about 58 times per day with more than half occurring during work hours.

Moreover, the COVID-19 pandemic has forever changed the way people access healthcare. Even two years ago, most people didn’t consider using online health care or telemedicine. But now, these types of remote care systems are more common than ever. And they’re often the preferred first point of care for many.

The goal of a successful wellbeing strategy is to drive positive, sustainable behavior change. Employees already spend more than a third of their waking hours on a device, so why not meet them where they’re at by offering interactive, easy-to-access digital health and wellbeing options? By taking advantage of behaviors and actions that are already familiar to them, you’ll pique their interest and drive better participation for better results.

Traditional wellness programs don’t typically offer a connected ecosystem of health and wellbeing programs and services that enable a “one stop shop” for employees. Instead, they usually push different point solutions that don’t interact with or complement each other. This results in a confusing, hard to navigate experience for employees. As a result, they completely tune out and don’t take advantage of the programs and services offered.

Data… Data… and More Data

Digital health and wellbeing solutions are at a distinct advantage over traditional programs when it comes to data collection, analysis and action. Through the power of information and advanced data science, each employee’s path can be personalized to drive the greatest potential participation and highest level of success.

A wealth of data can be analyzed and utilized to drive this personalized experience. This includes personal medical history, claims data, demographics, health risk assessment data, biometric testing results, social determinants of health, emotional health assessment information, lifestyle assessment information, and more. It’s a continuous process rather than a destination. As employees evolve and change, so will their wellness needs.

Hyper-Personalized Experiences

Most people today expect that some level of data is being collected about them. They know that when they log into Netflix, recommendations will show up based on their past viewing history. When they’re listening to music through popular apps, they expect recommendations based on their preferences. This is what keeps them coming back for more.

People expect their health and wellbeing programs to do the same.

Read the article in its entirety, as seen in Employee Benefit News.